Founded by Krunal Shah out of passion and compassion. Let’s hear from him.

“Krunal Shah”

Like many of us, I saw life shift dramatically after the pandemic. I wasn’t a fashion enthusiast. I didn’t come from the clothing industry.  In fact, after spending over 15 years in digital marketing, helping hundreds of brands grow online, I realised something: I had helped countless brands grow, but never created something of my own.

The idea for Mr Vastra wasn’t born in a boardroom. It came from real, everyday observations. During the work-from-home boom, I noticed something strange. Everyone I knew – from college students to startup founders –  had started caring a lot more about comfort, but still wanted to look sharp.

My friends, CEOs, creatives, engineers, employees, family members and neighbours, etc were all saying versions of the same thing. I kept hearing the same things 

I need a shirt I don’t have to iron every day. 

I’m done with tight jeans… I just want comfortable pants that still look good. 

Why can’t joggers be both stylish and practical?

As the world adapted to lockdowns, Zoom calls, and home offices, something became very clear to me: Men had finally discovered the joy of dressing comfortably. But as things returned to normal, there was a problem – most men didn’t want to go back to stiff, sweaty, scratchy clothes. And frankly, they shouldn’t have to.

That’s when the idea for Mr. Vastra started to take shape.

I wasn’t just hearing a fashion complaint. I was hearing a new lifestyle shift. 

The Mr. Vastra Philosophy: Real Comfort for Real Men

We don’t believe comfort should come at the cost of style. And we don’t believe fashion should mean sweating through your shirt or adjusting your pants every 10 minutes.

So, we focus on:

• Fabrics that breathe (say goodbye to sweat patches)
• Fits that flex (whether you’re in a chair or in the air)
• Designs that speak softly (because confidence doesn’t have to be loud)

Our clothes are made for you – the modern man who’s working, moving, relaxing, and living.

Designed for the Way You Live

From our signature flexible waist pants to easy-going 4-way stretchable pants, everything at Mr. Vastra is designed to transition from desk to dinner, airport to office, lounge to life.

We design for comfort, but never compromise on form. Whether you’re working from home, heading to the office, or boarding your next flight, our pieces are made to move with you, breathe with you, and stay sharp without making you sweat literally.

A Fresh Start, Rooted in Simplicity

This isn’t about fashion fads or fast trends. It’s about building a wardrobe that feels effortless, functional, and timeless. We may be new to the clothing world, but we bring with us something valuable: a fresh lens, a wearer-first mindset, and a deep respect for what men actually want from their clothes.

The Road Ahead

Mr. Vastra is more than just a brand- it’s a response to a new way of living.
And as we grow, we’re staying true to our purpose: To deliver menswear that feels as good as it looks.

No fluff. No fuss. Just confidence, stitched with comfort.